The University’s brand is an intangible asset, possibly one of our most valuable assets, comprised of much more than just a logo. But the USI logo, all by itself, must carry a lot of weight. It is the single most-used visual representation of what we were, are and aspire to be. And that is why we need to protect it.
Establishing a visual identity involves more than just creating new logos. Graphic standards provide a sound, flexible structure for using logos, brand colors and typography. Consistent brand application is essential. The logos must appear the same in every instance. They must have the proper color selections, be in the proper proportions and be used in appropriate contexts.
In the academic brand standards guide (https://www.usi.edu/brand), the USI logo family is presented and the rules for their use are laid out. Consistency is the key. That is why you will find information for appropriately using the logos (word mark and USI monogram), color choices, typography (formatting, font) and application examples for the University and for the respective colleges and departments. Proper and legal use of the logos protects the University’s image and sets us apart from other institutions. All logos are registered and any reproduction of the logos should bear the registration mark.
A University of Southern Indiana Screaming Eagle is many things, among them, competitive, tough, a good sport, proud, powerful and strong. That is a lot to live up to, but is exactly what the athletic logo brand seeks to convey. From the custom designed USI Bold font to the eagle's fierce eyes and beak, our research presented a clear mandate on what you expected and what has been delivered.
The athletics brand standards guide (https://www.usi.edu/brand) is a tool for coaches, staff, alumni, outside vendors, printers, business and other constituents to consistently use when reproducing the visual identity of USI Athletics. Proper and legal use of the logos protects the University's image and sets us apart from other institutions. All logos are registered and any reproduction of the logos should bear the registration mark.
A wealth of information exists on the USI brand website: https://www.usi.edu/brand including downloadable logo files, FAQs, brand standards manuals-colors, fonts, licensing information, Archibald Eagle use, stationery, appropriate University seal usage, name tags, email signature formatting, etc. If you have questions or need help with these tools, please contact University Marketing and Communications or Creative and Print Services.